PANAMA CITY, Could 19, 2026 /PRNewswire/ — On Could 18, the newly upgraded Huobao, HTX’s model IP, made its first official, in-person look to customers. HTX hosted the “Huobao Birthday Fantasy Carnival,” remodeling the venue right into a collection of recreation cubicles. The “Miss HTX” staff took on the roles of sales space house owners and engaged instantly with customers and KOLs.
Not way back, Huobao underwent a significant strategic improve, formally changing into HTX’s “person emotional totem” and model digital avatar. Constructing on this, HTX launched the “Huobao Squad,” consisting of 5 distinct personas representing typical situations within the crypto area, whereas concurrently releasing a Huobao-themed T-shirt blind field.
Through the occasion, HTX Spokesperson Molly defined that the time period “mascot” was changing into too limiting for Huobao. Veteran customers continuously use Huobao emojis in neighborhood chats, create memes, and even change their pockets nicknames to variations of “XX Bao.” Huobao has turn into extra than simply a picture; it represents a shared understanding between customers and HTX.
Huobao is now formally HTX’s model digital avatar and the customers’ emotional totem. “The crypto trade itself might be fairly chilly and rational,” Molly famous. “What we need to do is present a little bit extra heat for customers outdoors of these numbers, and Huobao is the car that carries that heat.”
The carnival represents a complete improve in person expertise and engagement.
The “Huobao Squad”: Representing the Crypto Group
The occasion additionally marked the debut of the “Huobao Squad,” that includes 5 distinct personas instantly impressed by HTX’s customers:
Ironhead Bao (Diamond Bao): Representing the steadiest group of customers within the crypto area—those who maintain by bull markets, bear markets, and excessive volatility. His slogan is: “By no means examine the steadiness, at all times tear up with pleasure, ceaselessly a believer in HOLD.”
Futures Bao: Resilient and impartial, his slogan is: “Between going brief and going lengthy, I select to let go.”
Cost Bao (Captain P): Embodying the daring spirit of the market, his slogan is: “Roger that, cost! Win and it’s a villa by the ocean; lose and it’s again to exhausting labor.”
New Coin Bao: The curious early adopter, whose primary theme is “luck can be a type of energy.”
Earn Bao: Positioned as “HTX’s Greatest Winner of 2025–2026,” he enjoys peaceable, quiet moments his yield listing, whereas others chase highs and reduce losses. His slogan is: “Regardless of how turbulent the market will get, yields from HTX Earn stay regular.”
A Strategic Pivot: Earn Turns into a Core Focus
The positioning of Earn Bao highlights HTX’s core enterprise focus this 12 months. Latest analysis on person advantages and interviews with top-tier purchasers revealed the profit with the very best demand was APY Booster Coupons—not futures buying and selling price reductions or airdrops.
As customers more and more prioritize “secure yields,” HTX’s Earn enterprise has seen optimistic person development for 5 consecutive quarters, and the size of core stablecoins has maintained double-digit development for 4 consecutive quarters.
A first-rate instance of this strategic pivot is VIP Versatile. Launched on the finish of March, this product is particularly designed for high-net-worth customers. It at present helps primarily USDT, providing a most APY of as much as 9%—a number of instances larger than commonplace versatile choices, with no lock-up interval.
Deeply built-in with HTX’s Prime membership system, VIP Versatile is out there to customers at Prime 5 and above.
Strolling on Two Legs: Increasing the Futures Ecosystem
The futures enterprise stays a precedence, and HTX will proceed to concentrate on it. An important improvement this 12 months is the deepening of HTX’s TradFi structure. Presently, HTX’s TradFi zone for futures now helps over 50 belongings, permitting customers to transcend crypto-native choices and discover a wider vary of conventional monetary merchandise of their portfolio allocation.
By strolling on two legs—Earn and Futures—HTX meets the demand for each stability and energetic buying and selling.
Miss HTX: Humanizing the Crypto Expertise
The Miss HTX staff is a really particular group. Chosen by the “Miss HTX” competitors, they aren’t simply HTX’s final customer support staff, but in addition devoted trade builders. Every of them is chargeable for a main enterprise phase, permitting them to instantly clear up issues for customers throughout totally different situations.
The staff consists of key account managers, livestream leads, merch leads, and ecosystem ambassadors. Bringing these staff members out from behind the screens demonstrates that HTX is powered by a staff of actual individuals, guaranteeing customer support is private and heat.
The improve of Huobao is a place to begin, not the end line. Transferring ahead, HTX will advance on two fronts concurrently. On the enterprise facet, the platform will strengthen Earn and Futures, offering customers with a safe, productive, and dependable place for his or her belongings. On the model and repair facet, HTX will deepen heat connections by Huobao, Miss HTX, and offline occasions, guaranteeing the connection between customers and HTX extends past a platform or account, changing into private and significant.
