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Down 97% and 69%! Ought to I purchase both of those 2 iconic FTSE 250 shares?

Coininsight by Coininsight
June 20, 2025
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Down 97% and 69%! Ought to I purchase both of those 2 iconic FTSE 250 shares?
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photo of Union Jack flags bunting in local street party

Picture supply: Getty Photographs

The FTSE 250 has a good few names that might be instantly acquainted to many within the UK. Some that do properly go on to the massive league, particularly the FTSE 100. Noteworthy examples embody JD Sports activities Trend and Auto Dealer.

Nevertheless, some family names proceed to languish within the FTSE 250. Right here, I’ll have a look at two of them to see if both enchantment to me.

Shaken, and stirred

First up, we’ve luxurious carmaker Aston Martin (LSE: AML). I used to be re-watching Goldfinger (1964) yesterday, which is the place James Bond first drives the Aston Martin DB5. The model has been iconic ever since.

Sadly, the inventory doesn’t mirror the status. Down 97% since itemizing in 2018, it has been extra scrapyard than showroom!

Final 12 months, wholesale volumes fell 9 % to six,030 automobiles, as Aston repositioned its mannequin vary and skilled weak spot in China. Gross margin was 36.9%, a 220 foundation factors lower, whereas the pre-tax loss got here in at a hefty £289m. 

This 12 months may be higher, with a recent vary of fashions, together with the plug-in hybrid Valhalla supercar due within the second half. New CEO Adrian Hallmark has pledged to finish the losses inside 18 months. 

Nevertheless, my important concern right here is the stability sheet threat. Web debt was £1.26bn on the finish of March, increased than the present market cap of £862m. Simply writing that places me off shopping for the shares.

Altering instances

Subsequent, we’ve ITV (LSE: ITV). Once we discuss family names, ITV is actually that, with its content material pumped into tens of tens of millions of houses throughout the UK over many a long time.

I walked previous a home the opposite day that had the Emmerdale theme tune blasting by way of an open window. It provoked a robust nostalgia in me, transporting me straight again to childhood in my Nanna’s entrance room. Heartbeat does one thing related.

Nevertheless, shares of the broadcaster have slumped by 69% over the previous decade. And in an indication of the instances, Emmerdale can have one full hour reduce per week beginning in January. Related adjustments are being made to Coronation Avenue. 

ITV’s Managing Director of Media and Leisure Kevin Lygo stated this transfer will assist “create headroom within the total programme funds for funding in programming that may assist ITV develop attain in a really very aggressive market.”

The very fact he stated ‘very’ twice is revealing. On account of competitors, I simply don’t assume ITV has anyplace close to the mindshare — particularly amongst youthful viewers — or aggressive edge that it had within the pre-streaming period.

Now, it’s true that its streaming platform ITVX is rising strongly, and now accounts for over 1 / 4 of group advert income. That is the place I watched Goldfinger, funnily sufficient.

ITV can also be reaching new audiences — and advertisers — by way of YouTube. In the meantime, the Studios division, which additionally makes content material for different streamers, stays a invaluable asset.

Nevertheless, I worry ITVX is just going to switch the standard broadcast viewership. The inventory could be very low-cost at 8 instances earnings, with a 6% dividend yield, however I believe that displays ITV’s future development challenges.

Trying forward, Netflix and Amazon Prime Video are more likely to turn out to be stronger, with bigger budgets. I fear that ITVX will more and more turn out to be a small fish in an enormous streaming ocean.

Due to this fact, I see higher development alternatives for my ISA.

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photo of Union Jack flags bunting in local street party

Picture supply: Getty Photographs

The FTSE 250 has a good few names that might be instantly acquainted to many within the UK. Some that do properly go on to the massive league, particularly the FTSE 100. Noteworthy examples embody JD Sports activities Trend and Auto Dealer.

Nevertheless, some family names proceed to languish within the FTSE 250. Right here, I’ll have a look at two of them to see if both enchantment to me.

Shaken, and stirred

First up, we’ve luxurious carmaker Aston Martin (LSE: AML). I used to be re-watching Goldfinger (1964) yesterday, which is the place James Bond first drives the Aston Martin DB5. The model has been iconic ever since.

Sadly, the inventory doesn’t mirror the status. Down 97% since itemizing in 2018, it has been extra scrapyard than showroom!

Final 12 months, wholesale volumes fell 9 % to six,030 automobiles, as Aston repositioned its mannequin vary and skilled weak spot in China. Gross margin was 36.9%, a 220 foundation factors lower, whereas the pre-tax loss got here in at a hefty £289m. 

This 12 months may be higher, with a recent vary of fashions, together with the plug-in hybrid Valhalla supercar due within the second half. New CEO Adrian Hallmark has pledged to finish the losses inside 18 months. 

Nevertheless, my important concern right here is the stability sheet threat. Web debt was £1.26bn on the finish of March, increased than the present market cap of £862m. Simply writing that places me off shopping for the shares.

Altering instances

Subsequent, we’ve ITV (LSE: ITV). Once we discuss family names, ITV is actually that, with its content material pumped into tens of tens of millions of houses throughout the UK over many a long time.

I walked previous a home the opposite day that had the Emmerdale theme tune blasting by way of an open window. It provoked a robust nostalgia in me, transporting me straight again to childhood in my Nanna’s entrance room. Heartbeat does one thing related.

Nevertheless, shares of the broadcaster have slumped by 69% over the previous decade. And in an indication of the instances, Emmerdale can have one full hour reduce per week beginning in January. Related adjustments are being made to Coronation Avenue. 

ITV’s Managing Director of Media and Leisure Kevin Lygo stated this transfer will assist “create headroom within the total programme funds for funding in programming that may assist ITV develop attain in a really very aggressive market.”

The very fact he stated ‘very’ twice is revealing. On account of competitors, I simply don’t assume ITV has anyplace close to the mindshare — particularly amongst youthful viewers — or aggressive edge that it had within the pre-streaming period.

Now, it’s true that its streaming platform ITVX is rising strongly, and now accounts for over 1 / 4 of group advert income. That is the place I watched Goldfinger, funnily sufficient.

ITV can also be reaching new audiences — and advertisers — by way of YouTube. In the meantime, the Studios division, which additionally makes content material for different streamers, stays a invaluable asset.

Nevertheless, I worry ITVX is just going to switch the standard broadcast viewership. The inventory could be very low-cost at 8 instances earnings, with a 6% dividend yield, however I believe that displays ITV’s future development challenges.

Trying forward, Netflix and Amazon Prime Video are more likely to turn out to be stronger, with bigger budgets. I fear that ITVX will more and more turn out to be a small fish in an enormous streaming ocean.

Due to this fact, I see higher development alternatives for my ISA.

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