In short

The Nationwide Council for Promoting Self-Regulation (CONAR) authorized a brand new wording for Article 36 of the Brazilian Promoting Self-Regulation Code, selling the creation of “Part 10 – Setting and Communication of Socio-Environmental Elements” and Annex “U,” to be able to set up particular parameters for promoting that makes use of claims of sustainability and socio-environmental accountability. 

Extra particulars

On 24 October 2025, the CONAR authorized vital updates to Article 36 and Annex “U” of the Brazilian Code of Promoting Self-Regulation to be able to curb “greenwashing” practices in promoting by product and repair suppliers in Brazil. The brand new guidelines, which is able to come into drive 30 days after publication, purpose to strengthen transparency and accountability in communications involving sustainability, the atmosphere, and socio-environmental points.

Among the many important adjustments applied, the next stand out:

1. Article 36, which is a part of Part 10 – Setting and Communication of Socio-Environmental Elements, has been expanded to incorporate related matters comparable to biodiversity, local weather change, and waste disposal, reinforcing promoting’s dedication to environmental safety in numerous dimensions. As well as, two new complementary guidelines have been launched:
   1. Article 36-A: Encourages the usage of optimistic attributes associated to the atmosphere and social accountability in promoting, offered they adjust to the ideas of the Code and present laws.
   2. Article 36-B: Defines important tips for ads containing claims on sustainability and social and environmental accountability, additionally guiding the suitable use of technical terminology on this context.
2. Annex “U” has undergone an entire revision, now together with a preamble and definitions, which contributes to better readability and consistency in environmental claims, particularly:
   1. Proof of environmental claims has turn out to be necessary, requiring technical documentation or acknowledged certifications to help any such assertion.
   2. The usage of generic phrases will solely be permitted if the scope and limits of the declare made are clearly specified.
   3. With regard to local weather change and waste, the brand new sections take care of emissions, carbon offsets, and waste administration, requiring the indication of the life cycle of the product or corresponding system.
   4. As for environmental objectives and commitments, ads should current outlined deadlines, motion plans, and verifiable sources, permitting the general public to observe the progress of the initiatives disclosed.

Thus, CONAR’s new guidelines for promoting involving sustainability and social and environmental accountability claims set up clearer and extra particular standards for environmental claims, requiring technical proof, better transparency, and accuracy within the info disclosed.

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Daniel Rocha, Authorized Assistant, has contributed to this authorized replace.

Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation settlement for consulting on international legislation.

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