VICTORIA, Seychelles, Nov. 10, 2025 /PRNewswire/ — Bitget, the world’s largest Common Trade (UEX), has strengthened its management in international model narrative and consumer engagement technique with the appointment of Ignacio Aguirre Franco as its new Chief Advertising and marketing Officer (CMO).
Ignacio brings over fifteen years of expertise throughout expertise, fintech, and blockchain, with a profession that bridges engineering and advertising and marketing. Earlier than becoming a member of Bitget, he held senior roles at Adobe, SAP, Scorechain, and Xapo Financial institution, the place he helped scale international merchandise, strengthen market positioning, and drive consumer progress. A self-described builder at coronary heart, Ignacio combines an engineer’s analytical thoughts with a marketer’s storytelling aptitude, translating complicated expertise into clear, compelling messages that resonate throughout cultures.
At Bitget, Ignacio’s mission is to advance the corporate’s Common Trade (UEX) imaginative and prescient, bridging CeFi, DeFi, and TradFi into an simply accessible ecosystem for customers of all ranges. He’ll lead the model’s international advertising and marketing initiatives, with a give attention to increasing consumer engagement, enhancing product storytelling, and driving mass adoption of Bitget’s key progressive merchandise, together with Onchain, GetAgent, and Inventory Futures. His strategy emphasizes simplifying complicated and technical merchandise and injecting creativity, whereas positioning Bitget as each a monetary and cultural platform for the subsequent technology of customers.
“The core of any nice tech relies on its entry and the better alternatives it brings to disrupt. For too lengthy, finance has been a fractured panorama; my mission at Bitget is to dismantle these previous boundaries,” stated Ignacio Aguirre Franco, CMO at Bitget. “I’ll make sure the story of the UEX, the blueprint for the way forward for finance, resonates with billions of individuals throughout the globe, making safe entry to crypto and RWA a actuality for each individual,” he added.
Ignacio’s arrival follows Bitget’s current transition to a brand new period of the Common Trade geared toward deepening Bitget’s international affect and reinforcing its status for innovation, safety, and belief. With a aim to achieve 150 million customers by 2026 and a rising variety of cross-market buying and selling options, Bitget continues to construct towards its long-term imaginative and prescient of monetary inclusivity.
“Ignacio brings a mixture of technical fluency and artistic imaginative and prescient, and it aligns completely with our mission. His path will affect how we hyperlink innovation, tradition, and group globally as Bitget develops into a real Common Trade,” stated Gracy Chen, CEO of Bitget, in an announcement welcoming Ignacio’s appointment.
As Bitget celebrates its seventh 12 months by broadening its cultural attain by means of international partnerships with icons resembling LALIGA, MotoGP, and the UNTOLD Pageant, Ignacio’s appointment signifies Bitget’s dedication to bridging the realms of expertise and humanity, bringing folks nearer to a free monetary future.
Learn Ignacio’s full CMO letter right here.
About Bitget
Established in 2018,Bitget is the world’s largest Common Trade (UEX), serving over 120 million customers with entry to tens of millions of crypto tokens, tokenized shares, ETFs, and different real-world property on a single platform. The ecosystem is dedicated to serving to customers commerce smarter with its AI-powered buying and selling instruments, interoperability throughout tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider entry to real-world property. On the decentralized aspect, Bitget Pockets runs because the main non-custodial crypto pockets supporting 130+ blockchains and tens of millions of tokens. It provides multi-chain buying and selling, staking, funds, and direct entry to twenty,000+ DApps, with superior swaps and market insights constructed into the platform.
Bitget is driving crypto adoption by means of strategic partnerships, resembling its position because the Official Crypto Associate of the World’s Prime Soccer League, LALIGA, in EASTERN, SEA and LATAM markets. Aligned with its international influence technique, Bitget has joined fingers with UNICEF to help blockchain training for 1.1 million folks by 2027. On this planet of motorsports, Bitget is the unique cryptocurrency change accomplice of MotoGP™, one of many world’s most thrilling championships.
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