On this picture illustration, the unreal intelligence (AI) apps DeepSeek, ChatGPT, Google Gemini, Copilot, Claude, and Perplexity seen displayed on a smartphone.
Sopa Photographs | Lightrocket | Getty Photographs
This report is from this week’s CNBC’s The China Connection e-newsletter, which brings you insights and evaluation on what’s driving the world’s second-largest financial system. Every week, we’ll discover the largest enterprise tales in China, give a lowdown on market strikes and provide help to arrange for the week forward. Like what you see? You possibly can subscribe right here.
The massive story
Listening to about synthetic intelligence from Chinese language companies paints a really totally different image of how the tech will be utilized than is usually understood.
After a stint as an information scientist at Meta, Caltech alumnus Jerry Ye returned to China in 2017 on the behest of an investor, with the aim of beginning a worldwide AI firm.
The startup, Whale, sells AI software program instruments and associated {hardware} to assist retailers. It now claims purchasers similar to Starbucks, Xiaomi and Unilever. Final week, Whale introduced that it had raised $60 million in a Sequence C funding spherical that included Bosch Ventures, Singtel and MDI Ventures. The startup counts Hangzhou as its China headquarters and Singapore as its world base.
I caught up with Ye in Beijing this week as he handed by way of the town, the place he has a small crew. This interview has been condensed and edited for readability.
What is the influence of the U.S.-China commerce conflict?
We nonetheless assume there is a world alternative even when there are U.S.-China tensions. Enterprise is enterprise. Our prospects are world: Procter & Gamble, Watsons, Starbucks.
Who will win the AI race?
The most important two markets are nonetheless the U.S. and China. The appliance layer will take off in each, in several methods: advertising and gross sales in China; very, very small vertical sectors within the U.S., similar to in transportation or authorized. Southeast Asia is extra prone to undertake eventualities from the U.S. or China markets.
What’s limiting AI growth? Superior semiconductors?
For China, we do not see any scarcity in AI computing energy. All of the cloud [companies] have a variety of coaching energy. A number of AI corporations do not really prepare [models] lots anymore.
Finally, on-device chips [often associated with edge computing, or processors built into devices like smartphones, home appliances, etc] have gotten highly effective sufficient to run AI fashions and might guarantee knowledge privateness. In the long term, a lot of the competitors will occur on the sting, as an alternative of at knowledge facilities.
The place will AI make cash for companies first?
Advertising and marketing and gross sales, as a result of they’re very near the cash, and the return on funding is simpler to calculate. In the event you undertake AI in advertising and gross sales over seven days, on the eighth day, you will note outcomes.
What does that imply for the way forward for content material?
The essential idea of promoting is communication, narrowing the hole between the client understanding the product and the model promoting the product.
We discuss lots about personalization. However historically, we did not have ample content material, ample energy to offer every individual personalised content material. With AI’s richer understanding and algorithms to bridge the content material and the client, the decision-making is quicker and simpler.
Generative AI positively provides us a variety of alternatives to generate an enormous quantity of movies.
AI additionally allows us to ship distinctive slices of live-shot photographs and movies to social media. This has turn into the best way adverts are more and more produced.
However if you happen to use a variety of generative AI, they convey a variety of pretend data. Most platforms are principally anti-generative AI movies. My private opinion is that real-life movies are nonetheless wanted. It’s totally onerous for generative AI to [convey] actual feelings, actual human contact.
How are corporations utilizing AI at this time?
Our firm companies Starbucks in China and Southeast Asia.
Every time you buy a Starbucks espresso, enormous quantities of AI are used to make the client expertise higher. Proper now, shoppers can get their espresso order inside 5 minutes, 98% of the time. If one location is simply too busy to deal with on-line orders on prime of in-store orders, AI evaluation might ship these on-line orders to a distinct location close by.
How a lot cash is Whale making? What are your prices?
Over the past three years, now we have grown by about 100% [a year], and for the subsequent two to 3 years, we’ll keep 100% annual progress. We made income of 230 million yuan ($31.39 million) final yr, and count on 400 million yuan in income this yr. We’ve round 500 enterprise prospects.
We spend about 1 million yuan a month in China on working prices — outdoors China, it is costlier, so the whole is round 3 million yuan a month [36 million yuan a year].
Our greatest problem is complying with native knowledge privateness and safety wants in each area.
Which AI giant language mannequin is finest?
Completely different fashions have totally different capabilities. For Claude, they’re actually good at producing web sites, PDFs. Gemini, video. It is like having PhDs in several domains. For many of our enterprise prospects, they do not need to be fastened into one mannequin.
A number of companies need to maintain their knowledge personal. That is why they use open-source fashions, deployed in their very own knowledge facilities.
Is there potential for an AI system, similar to glasses?
The most important problem for many {hardware} is the battery, not the AI itself.
A lot of the {hardware} has been right here for a very long time.
Possibly a brand new cellphone. Crucial factor is the applying. The appliance will take over the massive margin of the AI. Cloud has 5% to 10% of the margin, then {hardware}. There’s an enormous software program layer [of which AI applications] can take 90% to 95% of the margins.
What do you concentrate on former Apple designer Jony Ive’s take care of OpenAI?
It is going to be onerous. There is a digital camera on it. It is good to have giant corporations attempting totally different AI. They’ve extra potential to attempt various things.
High TV picks on CNBC

Theodore Shou, CEO of Yiyi Capital, discusses the current sturdy efficiency of the IPO market in Hong Kong and says that the valuation premium between mainland China and Hong Kong shares would cut if extra Chinese language corporations checklist on the Hong Kong Inventory Trade.

Ramón Barúa Costa, CEO and director of Aclara Assets, discusses world demand for uncommon earths, China’s dominance in crucial minerals, and the strategic significance of uncommon earths within the power transition.

Lihan Zhou, CEO and Co-Founding father of Mirxes, a Singapore-based biotech firm, discusses the corporate’s Hong Kong IPO and progress prospects.
Must know
The U.S. and China are speaking. Chinese language Vice International Minister Ma Zhaoxu and U.S. Deputy Secretary of State Christopher Landau had a name final week, and either side agreed to maintain traces of communication open, in response to readouts on Friday. Whereas no specifics have been introduced, the decision was the primary because the U.S. and China agreed this month to pause most tariff will increase.
China’s industrial earnings rose in April. Official figures out Tuesday confirmed earnings climbed 3% yr on yr in April at main industrial corporations, sooner than the two.6% recorded in March and rising regardless of U.S. tariffs. However margins at electrical automobile corporations are dealing with extra strain after BYD this month introduced a slew of reductions.
Xiaomi targets Tesla and Apple on the identical time. The Chinese language smartphone firm on Thursday revealed a brand new chip that it claims beats Apple’s on sure metrics — and comes inside a telephone far cheaper than the iPhone 16 Professional. Xiaomi additionally teased a brand new SUV known as the YU7, which analysts predict will amp up the competitors for Tesla in China.
Within the markets
The efficiency of the Shanghai Composite over the previous yr.
Chinese language and Hong Kong shares traded blended Wednesday as traders continued to evaluate the U.S.-European Union commerce optimism.
Mainland China’s CSI 300 added 0.11% whereas Hong Kong’s Hold Seng Index — which incorporates main Chinese language corporations — slipped 0.4% as of 11 a.m. native time.
The benchmark 10-year Chinese language authorities bond yield is at 1.672%.
The offshore Chinese language yuan final traded at 7.1971 towards the dollar.
— Lee Ying Shan
Arising
Could 31: Official Buying Managers Index for Could
June 2: Mainland China markets closed for the Dragon Boat Pageant vacation
June 3: Caixin China Common Manufacturing PMI for Could