Key Highlights:
- Bitcoin proponent Ben Werkman was employed by Attempt as its Chief Funding Officer to reinforce its Bitcoin-based funding technique.
- Werkman, the previous CIO at Swan Bitcoin, might be in control of capital deployment, danger administration, and Bitcoin initiatives on the agency.
- This announcement comes after Attempt’s all-stock merger with Semler Scientific, which makes the corporate one of many largest company inventory Bitcoin holders.
Attempt, Inc. (Nasdaq: ASST) has introduced that Ben Werkman has been appointed as the brand new Chief Funding Officer (CIO) of the corporate, who stories on to the Chairman and CEO, Matt Cole. The motion highlights the corporate’s elevated give attention to Bitcoin as the muse of its company funding and treasury technique.
Why Attempt Selected Ben Werkman As Its CIO
Werkman has a long-standing title within the digital asset business on account of his expertise in Bitcoin treasury and company finance. He has been the CIO at Swan Bitcoin, an organization the place he had a significant function in amplifying the capital-raising actions of the corporate and organizing its first Bitcoin treasury take care of a publicly traded agency, Sequans Communications S.A.
At Attempt, Werkman will drive the funding enterprise throughout the firm with particular consideration to capital deployment, danger analysis, and reinforcement of its initiatives in Bitcoin companies. In keeping with the announcement of the corporate, he’s additionally appointed as a board observer.
Attempt (Nasdaq: $ASST) Appoints @BenWerkman as Chief Funding Officer to Advance Bitcoin Technique
— Attempt (@try) October 6, 2025
“I’m thrilled to affix Attempt at this pivotal second in Bitcoin’s historical past the place digital credit score is rising as the following frontier of company finance,” Werkman stated. Additional, he added, “Attempt has the imaginative and prescient, the capital construction, and the experience to be a pacesetter on this transition, and I’m excited to assist advance our mission ahead.”
For context, Werkman got here to Swan Bitcoin after establishing NumerisX, a boutique advisory agency that targeted on helping companies in establishing and deploying Bitcoin treasury options. As much as the current time, he has been within the industrial banking sector and handled bad credit report portfolios in the course of the world monetary disaster. He subsequently labored for nearly 10 years at KPMG, the place he labored in governance, strategic planning, and danger administration recommendation to institutional shoppers.
Attempt CEO Matt Cole defined the hiring of Werkman as an vital transfer in direction of increasing the agency’s Bitcoin treasury. “Bringing Ben on board full-time at Attempt as our Chief Funding Officer is a big expertise enhance to our already robust Bitcoin treasury group,” Cole stated. “I’m assured in our group’s capacity to guide in strategic decision-making and communications for the years to come back in pursuit of our aim to extend Bitcoin per share for frequent fairness shareholders and outperform Bitcoin over the long term.”
Attempt Acquires Stake in Semler Scientific
The information follows a brief interval following the announcement of the acquisition of Semler Scientific by the corporate Attempt in an all-stock deal, which can deliver two of essentially the most aggressive company purchasers of Bitcoin collectively. Each corporations have accepted the deal by their boards and are topic to customary closing circumstances.
Semler shares have been exchanged below the settlement at a 210% premium, which is 21.05 Attempt Class A shares per share, which relies on the worth of Semler Scientific shares at round $90.52 on September 19. It will give the ensuing firm over 10,900 BTC, which might focus their stakes within the high publicly-traded corporations of Bitcoin treasury.
Earlier stories point out that Attempt has already bought 5,816 BTC with a median worth of $116,047.04 and invested a complete of roughly $675 million in shopping for BTC. After this buy, the agency reported holding a stash of 5,886 BTC. Semler, in its flip, has accrued one of many largest Bitcoin holdings amongst publicly-traded American corporations, proudly owning greater than 5,000 BTC by July.
About Attempt, it was established by Vivek Ramaswamy and was the primary publicly traded asset administration firm to focus on a Bitcoin-based treasury mannequin. In 2022, the subsidiary, Attempt Asset Administration, which was established in August 2022, has been in a position to management greater than $2 billion of belongings below administration (AUM).
The corporate has highlighted an strategy of “preferred-equity-only,” which is geared toward avoiding the danger of debt maturation, displaying a sign of a capital construction that’s structured to give attention to long-term Bitcoin accumulation and efficiency.
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