
Picture supply: Getty Photos
One FTSE 100 progress share jumps out at me proper now. First, for a way far and quick it’s crashed. Second, for a way far and quick analysts assume it should get better.
So, what’s this excessive inventory? JD Sports activities Vogue (LSE: JD).
For years, JD Sports activities was one of many UK’s most admired progress shares, hovering into the blue-chip index because it cashed in on the worldwide growth in trainers and athleisure put on. However during the last couple of years, it’s been completely hammered.
JD Sports activities is the worst-performing inventory on all the blue-chip index over two years, down 61%. It’s the worst over 12 months too, down 48%.
Can JD Sports activities Vogue bounce again?
And the descent continues. Buying and selling at slightly below 70p, JD Sports activities has now slumped to one more 52-week low.
So what went mistaken? Just about the whole lot.
Falling gross sales, a struggling key accomplice in Nike, an unluckily timed US growth via a $1.1bn acquisition of Hibbett, weak Christmas buying and selling (two years in a row), and the cost-of-living disaster.
Even the climate gods hate JD Sports activities. Final yr, the board blamed sluggish gross sales on discounting, delicate climate, and client warning forward of the US election.
In the present day, tariffs are the most important fear. JD Sports activities straddles the UK and US, and whereas a few of its manufacturers could escape the worst, European labels like Adidas may very well be hit onerous.
The rain is falling onerous on CEO Régis Schultz too. In 2023, he touted plans to make JD Sports activities a “main international sports-fashion powerhouse”. As a substitute, he turned the group right into a revenue warning powerhouse.
Traders who jumped in hoping for a turnaround have been burned, because the inventory has simply stored sliding. And sure, I’m one among them. I’ve averaged down on three events, and nonetheless discover myself sitting on a 35% loss.
Is that this a high FTSE 100 restoration inventory?
For individuals who love a superb restoration story, JD Sports activities seems to be tempting.
The 17 analysts protecting the inventory have a median one-year worth goal of 120.4p. If appropriate, that’s a staggering 73% soar from at present’s worth.
Forecasts are slippery issues although. Many of those could also be outdated, set earlier than the most recent plunge.
There’s an opportunity JD Sports activities might ship that form of rebound, however it might want Trump to melt his tariff stance and set off the mom of world inventory market rallies. Hope springs everlasting, I suppose.
Unsurprisingly, JD’s valuation seems to be low-cost. The trailing price-to-earnings (P/E) ratio is simply 5.7, however apparently, I can’t discover a forecast P/E. That’s anyone’s guess at present.
JD Sports activities is undoubtedly crushed down, however might it bounce again? Completely.
This inventory isn’t for the faint-hearted, although. Any investor contemplating this falling knife ought to don armour, as a result of it might hold plunging.
For these keen to take the chance, the potential restoration is eye-watering. So are the potential losses.

Picture supply: Getty Photos
One FTSE 100 progress share jumps out at me proper now. First, for a way far and quick it’s crashed. Second, for a way far and quick analysts assume it should get better.
So, what’s this excessive inventory? JD Sports activities Vogue (LSE: JD).
For years, JD Sports activities was one of many UK’s most admired progress shares, hovering into the blue-chip index because it cashed in on the worldwide growth in trainers and athleisure put on. However during the last couple of years, it’s been completely hammered.
JD Sports activities is the worst-performing inventory on all the blue-chip index over two years, down 61%. It’s the worst over 12 months too, down 48%.
Can JD Sports activities Vogue bounce again?
And the descent continues. Buying and selling at slightly below 70p, JD Sports activities has now slumped to one more 52-week low.
So what went mistaken? Just about the whole lot.
Falling gross sales, a struggling key accomplice in Nike, an unluckily timed US growth via a $1.1bn acquisition of Hibbett, weak Christmas buying and selling (two years in a row), and the cost-of-living disaster.
Even the climate gods hate JD Sports activities. Final yr, the board blamed sluggish gross sales on discounting, delicate climate, and client warning forward of the US election.
In the present day, tariffs are the most important fear. JD Sports activities straddles the UK and US, and whereas a few of its manufacturers could escape the worst, European labels like Adidas may very well be hit onerous.
The rain is falling onerous on CEO Régis Schultz too. In 2023, he touted plans to make JD Sports activities a “main international sports-fashion powerhouse”. As a substitute, he turned the group right into a revenue warning powerhouse.
Traders who jumped in hoping for a turnaround have been burned, because the inventory has simply stored sliding. And sure, I’m one among them. I’ve averaged down on three events, and nonetheless discover myself sitting on a 35% loss.
Is that this a high FTSE 100 restoration inventory?
For individuals who love a superb restoration story, JD Sports activities seems to be tempting.
The 17 analysts protecting the inventory have a median one-year worth goal of 120.4p. If appropriate, that’s a staggering 73% soar from at present’s worth.
Forecasts are slippery issues although. Many of those could also be outdated, set earlier than the most recent plunge.
There’s an opportunity JD Sports activities might ship that form of rebound, however it might want Trump to melt his tariff stance and set off the mom of world inventory market rallies. Hope springs everlasting, I suppose.
Unsurprisingly, JD’s valuation seems to be low-cost. The trailing price-to-earnings (P/E) ratio is simply 5.7, however apparently, I can’t discover a forecast P/E. That’s anyone’s guess at present.
JD Sports activities is undoubtedly crushed down, however might it bounce again? Completely.
This inventory isn’t for the faint-hearted, although. Any investor contemplating this falling knife ought to don armour, as a result of it might hold plunging.
For these keen to take the chance, the potential restoration is eye-watering. So are the potential losses.