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Trump to announce plan by Audi to build factory in Georgia: Reuters

Coininsight by Coininsight
October 25, 2026
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Sajjad Hussain | AFP | Getty Images

President Donald Trump is expected to announce on Saturday that Volkswagen’s premium subsidiary, Audi, plans to build an assembly plant in Georgia that will produce 200,000 SUVs annually, a government official told Reuters.

Trump, who has pressured automakers to move ​production to the United ​States and has hiked ​tariffs on autos, steel, aluminum and parts, plans to make the announcement in Georgia near where Audi intends to build the plant, which is expected to assemble the Q7, Q8 and ⁠Q9 ‌SUVs. Audi is also expected to announce plans to ⁠build 25,000 vehicles in South Carolina, the official added.

Some of the vehicles, which are currently built in Europe, would be exported, the source added.

Audi declined to comment. The White House did not immediately respond to a ‌request for comment.

The vehicles will be assembled at VW’s off-road brand Scout Motors’ $2 billion plant under construction ​in Blythewood, South Carolina.

Competitive races in Georgia

Georgia has competitive midterm election races for U.S. Senate and governor and Trump is eager to make the case that his auto tariffs are helping the U.S. economy. Critics say the tariffs have ⁠led to higher vehicle prices.

Trump’s decision to cut incentives for electric vehicles has significantly reduced U.S. EV and battery production. Overall, U.S. ‌vehicle and parts employment has fallen since Trump took office.

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A gold Audi with manufacturer license plates was parked outside Trump’s rally in Perry, Georgia.

Audi sales have fallen for two consecutive years and slid ⁠7% in the first half of 2026 as fierce competition in China and US tariffs ⁠hit demand. Audi’s U.S. sales are down 16% this year.

Audi’s Neckarsulm plant ⁠in southwest Germany is one of four German Volkswagen plants facing possible closure after 2030.

In July, Toyota Motor said it would spend $3.6 billion to ​build a 2.5-million-square-foot (232,000-square-meter) truck assembly line at its San Antonio, Texas, manufacturing campus and shift some truck production from Mexico to the U.S. The Japanese automaker said it would complete the expansion by 2030, creating 2,000 jobs.

Honda Motor is considering building a US assembly plant, but has warned it may not unless the US-Mexico-Canada Agreement on trade ​is extended. Hyundai said last year ‌if it had certainty about USMCA it “would immediately unlock over $20 billion in new American investments.”

This story is developing. Please check back for updates.

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